Archives: Portfolio





Chabad Pulse





Atzi Hats

The Jew Stew

The Jew Stew is a revolutionary way to do cholent: by buying it prepackaged and ready to cook. Now anyone who lacks the talent or patience to individually prepare their own cholent ingredients can still have fresh cholent on Shabbos. In order to reflect the uniqueness of the product and zero in on the target demographic, the logo was given a contemporary treatment to a classic style.

Stories That Live Brochure


Storyhood is an independent film-production studio based out of Brooklyn with a flare for artistic storytelling. The brief led me to an artisinal look, a grass-roots, self-made studio, with brick walls and a willingness to get their hands dirty. The identity revolves around a serif wordmark, remaining classic and traditional in a world where compromises have been made.

Touro 2012 Reunion


Ad for Patron Tequila

This is a poster advertisement for Patron, written in salt with the font used for Patron. It’s a double entendre; how clever.